Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy

Disruptive innovation has become business’ biggest paradigm. Harvard’s Clayton Christensen coined the term and the New Yorker’s Jill Lapore recently tore it down. While many companies scramble to create disruptive innovation strategies, the problem is that it isn’t a linear process or methodology. No single strategy or theory (even the theory of disruptive innovation itself)…

Details

Peer Support for Motivation & Change – Building Communities and Brand Loyalty

Peer support is the key to creating the motivation to change.  Give consumers communities to help them achieve personal goals and you’ll gain their loyalty. Part five in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here. Most people want to change…

Details

Social Currency – Leveraging Brand Loyalty & Social Networking to Build Brand Awareness

Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz Marketing messages constantly bombard consumers. To cut through the noise, many companies now provide merchandise or discounts in return for consumers’ social sharing and promotion to friends. Consumers who are passionate about certain products, brands, or experiences share with their…

Details

How to Disrupt Anything – from Toilet Paper to Technology

Real innovation requires new mindsets, customer insights, technologies, and business models. Here are stories and strategies straight from a recent keynote that was given to 500 people in the global technology group of one of the world’s most innovative consumer products companies:     For more articles and resources, check out my blog or feel free to connect with me on…

Details
Coffee Business Model Innovation

The World’s Smartest Small Business? Business Model Innovation at its Best

Every business wants a winning business model.  Here’s the innovation that propelled one small business to the top, becoming the #1 coffee spot out of 35,000 cafes in Paris.  Watch out Starbucks! Here’s the story of Cafeotheque… Not just the most incredible coffee on the planet, but an amazing business model. No wonder they are ranked as the…

Details