Are you a Fox or a Hedgehog?

Sometimes, lasting innovation requires being slow, quiet and even a little bit boring By Upboard   Every single business is unique in one way or another. Businesses vary greatly depending on the products that they provide, the business models they employ and the style of service they give to their customers. Most businesses struggle to…

Are You Doing Agile Right?

What is the Agile Innovation Process, and what are best practices, tools and online templates for teams and organizations? By Upboard   Today, everyone wants to be agile. It’s seen as sexy and cool to be agile, but most people don’t know what the term really means. Still, concepts like agile design and agile software…

Is Organizational Structure The Secret to Innovation?

Change your company’s structure to get bigger and better ideas. Just about everyone wants more creativity and innovation these days. But what’s the secret to getting it? While most companies agree that innovation is vital, few actually spend time creating structures or devising rewards systems hinged on creativity. Many leaders also struggle with the fact that innovation comes from culture, something…

Deep Motivators of Consumers – Marketing and Innovation by Tapping into Unarticulated Needs

Needs-based marketing is a no-brainer. Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services, and business models. I just completed a study funded by the Finnish government. It reveals the intellectual and emotional drivers that get people to open their pocket books – basically, why people buy and why.…