Thought Leadership in the Fields of Innovation Culture, Disruptive Innovation, and Organizational Leadership

Simplifying the complex. Connecting research to practice. Making theory practical. Driving real business results.

Soren’s diverse background spans academia, business leadership in large corporate and start-up environments, and vast experience consulting across industries – which gives him the unique ability to connect academic insights to practical business strategies. Currently an Affiliated Professor at the Center for Effective Organizations at USC’s Marshall School of Business, for 20 years Soren has contributed new ideas and approaches to innovation and leadership that are anchored in research, advance the practice of management, and help leaders take their organizations to the next level of innovation and business growth.

Videos on the strategic importance of innovation, the dynamics of innovation, how to create and lead a culture of innovation, and more…

Why Your Current Business Strategy Will Get You Disrupted
Innovative Business Models Answer 3 Fundamental Questions
How the #1 Coffee Spot In Paris Can Help Anyone Innovate
The Role of Advisory Boards and Boards of Directors for Disruptive Innovation
The Casualties of Disruptive Innovation
Disruptive Business Models Disrupt the Customer Experience
Taking a Portfolio View of Innovation
What is Culture and Why It’s Important for Innovation
Innovation Culture is a Cycle
Reshape Assumptions to Rewrite the Unwritten Rules
Every Business Function Needs Its Own Definition of Innovation
Creating Innovation Culture from the Top, Middle and Ground Up
Why Innovation Culture is the Only Sustainable Competitive Advantage
Disrupt Yourself to Disrupt the Market
Don’t Try to Be Like Apple or Google. Be Like Yourself, On Steroids
Making Time for Innovation Doesn’t Mean Reinventing the Corp. Time Clock
Be Intentional With Your Innovation Intent
Create a Structure for Unstructured Innovation
Uncover Unarticulated Insights to Drive Unexpected Innovation
Worthless Rewards are the Most Valuable Rewards
Celebrate Failure as Learning
Expand Your Focus to Expand Your Opportunities
Fall In Love With Problems, Not Solutions
Shape the Innovation Symbols That Shape Behavior
Give Everyone a Line of Sight to the Customer
10 Ways to Surprise Customers
Challenging the Unwritten Rules
The Power of Surprise (and the Role of Poprocks)
How and Why Your Brain Stifles Innovation
The Innovation Trivia Show!