Only 13.6 Percent of Plastic Packaging Gets Recycled According To The EPA. Psychology Tells Us Why We Keep Doing It Anyway.
Recycling delivers the feeling of doing good even when we might know it’s not fully working.

Soren has been quoted, published, and interviewed by the popular business press including Harvard Business Review, Fast Company, Inc., Forbes, CNBC, and National Public Radio, as well as academic authorities including Strategy & Leadership, Ivey Business Journal, Rotman Magazine, and The International Handbook on Innovation, among many others.
Soren’s Wall Street Journal bestselling book, Leapfrogging, received the “Best Leadership Book” award by the Axiom Book Awards. His second book, The Invisible Advantage received the “Best General Business Book” by the International Book Awards.
His latest book, Experiential Intelligence has been widely recognized by the business press and received endorsements from leaders at organizations including Amazon, NBCUniversal, 3M, Colgate-Palmolive, Accenture, and the United Nations, among many others. Experiential Intelligence also received the Best Business Book of the Year award by the American Book Fest awards.
View some of Soren’s most popular articles and interviews below, or visit his columns in Inc. Magazine, Psychology Today, and Harvard Business Review for more resources.

“Experiential intelligence (XQ) can make you even more successful.”
—Inc. Magazine

“A new lens from which to view what makes you, you—and what makes your team and organization unique.”
—Fast Company

“Experience builds real intelligence.”
—HBR

“Trauma delivers strengths if you know where to look.”
—Psychology Today

“Move over IQ and EQ. There’s a new way to predict success: XQ, or experiential intelligence.”
—CNBC
Recycling delivers the feeling of doing good even when we might know it’s not fully working.
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