Social Currency – Leveraging Brand Loyalty & Social Networking to Build Brand Awareness

Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz Marketing messages constantly bombard consumers. To cut through the noise, many companies now provide merchandise or discounts in return for consumers’ social sharing and promotion to friends. Consumers who are passionate about certain products, brands, or experiences share with their…

Instapreneurship – Marketing to Entrepreneurial Consumers to Co-Create Innovative Products and Services

Instapreneurship taps into consumers’ creativity and entrepreneurial drive while creating new business models that promote customer co-creation and business innovation Part two in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers and the Future of Consumer Marketing) See the introductory post here. The Internet makes it…

Deep Motivators of Consumers – Marketing and Innovation by Tapping into Unarticulated Needs

Needs-based marketing is a no-brainer. Real innovators delve into consumers’ “Deep Motivators” to create the most meaningful experiences, products, services, and business models. I just completed a study funded by the Finnish government. It reveals the intellectual and emotional drivers that get people to open their pocket books – basically, why people buy and why.…