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April 9, 2025

Customer Personas Template

Customer Personas Marketing Template for Business

Marketing

What is a Customer Persona? Customer personas—also called buyer personas—are detailed, semi-fictional representations of your ideal customers based on real…

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Customer Experience Maturity Model Template

Customer Experience Maturity Model Template for Business

Marketing

What is a Customer Experience Maturity Model? The Customer Experience Maturity Model (CX Maturity Model) is a strategic framework used…

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Content Marketing Strategy Template

Content Marketing Strategy Template for Business

Marketing

What is a Content Marketing Strategy? A content marketing strategy is a comprehensive plan that outlines how an organization will…

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World-renowned researchers who create data-based knowledge and turn it into practice.

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Inspiring stories and practical tools for individuals, teams, & organizations.

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Organizational psychology insights, strategies, and resources.

About

Soren Kaplan helps leaders make sense of disruption, and act on it. A Wall Street Journal bestselling author, organizational psychologist, and recognized thought leader, he has advised more than 30 Fortune 1000 organizations, including Disney, JPMorganChase, PepsiCo, Visa, and Medtronic. He leads executive education at USC, writes for Harvard Business Review, Inc., and Psychology Today, and helps leaders cut through noise, align around what matters, and make smarter decisions in times of uncertainty.



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