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AI Strategy, Innovation & Leadership Keynote Speaking
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April 16, 2025

Market Segmentation Template

Market Segmentation Process Template

Marketing

What is Market Segmentation? Market segmentation is the strategic process of dividing a broader target market into smaller, more specific…

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Market Positioning Statement Template

Market Positioning Statement Template

Marketing

What is a Market Positioning Statement? A market positioning statement is a concise description that defines how a brand, product,…

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World-renowned researchers who create data-based knowledge and turn it into practice.

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Inspiring stories and practical tools for individuals, teams, & organizations.

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Organizational psychology insights, strategies, and resources.

About

Soren Kaplan is the founder of InnovationPoint, an award-winning author, former corporate executive, columnist for HBR, Inc. Magazine and Psychology Today, and affiliate at the Center for Effective Organizations at USC. Business Insider and the Thinkers50 have recognized Dr. Kaplan as one of the world’s top management thought leaders and consultants in the areas of strategy, innovation, and culture.



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