Empathy: The Currency of Human Connection—and Innovation.

  Having worked with innovation teams from global companies like Visa, Colgate-Palmolive, Kimberly-Clark, Disney, Medtronic and many others, there’s one consistent success factor when it comes to innovation, no matter what you’re doing: it all starts with the customer. Companies spend oodles of time and money trying to understand customers. They conduct surveys, hire market researchers,…

Use “Calculated Optimism”​ for More Strategic Decisions

Harvard Research Suggests Pessimism Is Bad for Business. Replace pessimism with “calculated optimism” for better decision-making. Research from Harvard University looked at whether people were afraid of various situations or objects, such as being stuck in enclosed places or coming face-to-face with snakes. These same individuals were asked to estimate the number of fatalities each year…

How to See Your Hidden Assumptions

Successful strategy and innovation are about how fast you can become aware of your assumptions. When it comes to strategy and innovation, success depends on how fast you become aware of your assumptions and then modify them. But it’s a paradox:  You can’t see your most fundamental assumptions until you overcome them. This means that you…

Work Backward to Drive Innovation Forward

Here’s how Amazon defines the ideal customer experience and then works backward to create it. Everyone wants to uncover the secret to the perfect business model that will unlock their true potential. The best business strategies focus on meeting and exceeding customer needs and expectations. This means envisioning customer problems as well as ideal solutions…