Digital Marketing Strategy Framework Template
What is a Digital Marketing Strategy? A digital marketing strategy is a comprehensive plan that outlines how a business will…
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Ethnographic Research Marketing Template
What is Ethnographic Research? Ethnographic Research is a qualitative research method that involves immersing oneself in the user’s environment to…
Bowman’s Strategy Clock Template for Business Strategy
What is Bowman’s Strategy Clock? Bowman’s Strategy Clock: A Practical Guide for Strategy Projects Bowman’s Strategy Clock is a strategic…
Five Unicorn Scaleup Strategies
Unicorns are privately held companies valued at $1 billion or more. Here’s the secret to Unicorn innovation. I had the…
Agility is the 2023 Success Factor
Agility, the ability to think fast and move quickly, is an imperative for every team this year. That’s because there’s…
Quiet Quitting Isn’t the Problem. Your Business Strategy May Be.
When it comes to “quiet quitting,” the bigger issue may be a lack of purpose and meaning in your company…
6 Simple Growth Hacks for Startups
Building a new business is tough. These strategies will help your startup succeed without a big investment. As…
Don’t Lose Your Best People. Use the 9-Box Grid to Grow Your Future Talent.
Keep and develop your best people to create a high-performance culture and competitive advantage. Hiring good people is tough. Retaining your…
Empathy: The Currency of Human Connection—and Innovation.
Having worked with innovation teams from global companies like Visa, Colgate-Palmolive, Kimberly-Clark, Disney, Medtronic and many others, there’s one…
Use Leading and Lagging Indicators to Drive Your Business Forward
You get what you measure, so make sure you’re tracking the right things. I’ve seen a lot of organizations create…
5 Innovation Lessons from the Backstory of OpenTable.com
In 1998, Chuck Templeton started a company called EasyEats.com. I went to high school with Chuck. We discussed the business…
Use “Calculated Optimism” for More Strategic Decisions
Harvard Research Suggests Pessimism Is Bad for Business. Replace pessimism with “calculated optimism” for better decision-making. Research from Harvard University…