The business results you’re measuring may be hiding the business risks coming next.

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U.S. Manufacturing

What if the best signal of where your business is headed comes from something you’ve learned to mostly ignore? 

Manufacturing looks like a shrinking part of the U.S. economy. Its share of private-sector employment has fallen from roughly 35 percent in the 1950s to less than 10 percent today. Since the 2008 financial crisis, industrial production has barely grown while the broader economy has continued expanding significantly. 

A new Federal Reserve analysis by economist Ryan Decker suggests there’s a fundamental problem in how we measure manufacturing’s role in the larger economy. 

And this same problem might be happening in your company right now: You might be ignoring something that can help you forecast your future. 

Manufacturing Is Bigger Than the Factory 

Traditional measures look at manufacturing employment and factory output. But the economic value associated with a product extends much further. 

Think R&D, design, packaging, transportation, retail, customer support, and all the other activities required to get a physical product into a customer’s hands. 

Decker’s Federal Reserve analysis uses a broader measure called “goods GDP,” which captures the full value embedded in physical goods. When you consider the bigger picture, manufactured goods still account for about one-quarter of the U.S. economy. 

The more interesting finding appears when the economy contracts. 

Looking at federal economic records going back to 1950, Decker found that physical goods production contracted sharply in nearly every recession. Services, however, slow but don’t necessarily contract. Before the pandemic, annual services output had declined only once in seven decades. 

That creates a cause-and-effect relationship that’s easy to miss. 

Goods are volatile enough to drag the whole economy into contraction, even while the broader service sector may be growing slightly. Services may represent a much larger share of the economy, but when goods weaken, the effects move through the larger system around them, pulling the whole economy down. 

The service businesses most directly tied to goods, shippers, retailers, and distributors, do slow along with them. But they represent a small slice of the overall services economy. Healthcare, finance, education, hospitality, and professional services keep running mostly independent of whether manufacturing is up or down. That’s enough to keep services growth positive even when manufacturing is contracting. 

Manufacturing has shrunk as a share of the economy. It hasn’t shrunk as an early warning signal. 

Your Biggest Metric May Be Hidden Inside Your Dashboard 

I’ve seen the same mistake inside organizations. 

Leaders naturally watch the biggest numbers: revenue, profit, customer growth, market share, utilization, or overall demand. Those measures matter. But by the time they move, an underlying problem may already be occurring. 

Consider how a sales pipeline starts weakening months before revenue falls. Or customer complaints increase before renewals decline. Or supplier delays appear before production misses targets. 

These signals can look small compared with the headline metrics you review each month. 

Manufacturing offers the larger lesson. A measure can represent a smaller share of the total system – and even be hidden within it. It can still tell you something important about where the rest of the system is headed. 

Here’s how to track these hidden measures: 

    • Trace cause and effect. Start with an important outcome such as revenue, margin, retention, or customer satisfaction. Then work backward and identify the activities that influence it. 
    • Look for what changes first. Review previous periods when performance weakened. Which customer behavior, process, supplier, team, or operational metric started moving before the headline results? 
    • Track signals separately. Don’t bury your early indicators inside a large dashboard of lagging metrics. Give them visibility so you can proactively act. 

The Federal Reserve analysis challenges a fundamental assumption. As services became the lion’s share of the economy, it also became easy to assume manufacturing mattered less. The recession data tells a more nuanced story. 

The same may be true inside your company. The number that gets the most attention tells you where you are. The smaller signal that moves first may tell you what’s going to happen next. 

I publish Leapfrogging the Headlines to help leaders cut through the noise, gain clarity on what’s happening, and make smarter decisions. Subscribe below to get each issue delivered free.

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