innovation

What is a Value Proposition? A Value Proposition is a clear, concise statement that explains the unique benefit a company,…

What is a Trend Map? A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate…

What is the STP Model? Why the STP Model is Important in Marketing The STP Model is a strategic marketing…

What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of improving a website’s visibility in organic…

What is Pay-Per-Click Strategy? Pay-per-click (PPC) marketing is a digital advertising model where advertisers pay a fee each time their…

What is Net Promoter Score? Net Promoter Score (NPS) is a widely used customer experience and loyalty metric that helps…

What is Market Segmentation? Market segmentation is the strategic process of dividing a broader target market into smaller, more specific…

What is a Market Positioning Statement? A market positioning statement is a concise description that defines how a brand, product,…

What is Growth Hacking? Growth hacking is a fast-paced, experiment-driven approach to marketing focused on rapidly growing a business using…

What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to…

What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that…

What is Ethnographic Research? Ethnographic Research is a qualitative research method that involves immersing oneself in the user’s environment to…