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Strategy, Innovation & Change Consulting & Keynote Speaking
Soren Kaplan – Strategy & Innovation Consulting & Keynote Speaking
Strategy, Innovation & Change Consulting & Keynote Speaking
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innovation

Value Proposition Template

Value Proposition Marketing Template

Marketing

What is a Value Proposition? A Value Proposition is a clear, concise statement that explains the unique benefit a company,…

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Trend Map Template

Trend Map Strategic Framework Marketing Template

Marketing

What is a Trend Map? A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate…

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STP Model Template

STP (Segmentation, Targeting, Positioning) Model Template

Marketing

What is the STP Model? Why the STP Model is Important in Marketing The STP Model is a strategic marketing…

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Search Engine Optimization (SEO) Template

Search Engine Optimization (SEO) Strategy Marketing Template

Marketing

What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of improving a website’s visibility in organic…

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Pay-Per-Click PPC Strategy Template

Pay-Per-Click (PPC) Strategy Marketing Template

Marketing

What is Pay-Per-Click Strategy? Pay-per-click (PPC) marketing is a digital advertising model where advertisers pay a fee each time their…

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Net Promoter Score Template

Net Promoter Score (NPS) Template

Marketing

What is Net Promoter Score? Net Promoter Score (NPS) is a widely used customer experience and loyalty metric that helps…

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Market Segmentation Template

Market Segmentation Process Template

Marketing

What is Market Segmentation? Market segmentation is the strategic process of dividing a broader target market into smaller, more specific…

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Market Positioning Statement Template

Market Positioning Statement Template

Marketing

What is a Market Positioning Statement? A market positioning statement is a concise description that defines how a brand, product,…

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Growth Hacking Marketing Template

Marketing

What is Growth Hacking? Growth hacking is a fast-paced, experiment-driven approach to marketing focused on rapidly growing a business using…

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Geographic Market Expansion Strategy Template

Geographic Market Expansion Strategy Template

Marketing

What is a Geographic Market Expansion Strategy? A Geographic Market Expansion Strategy is a structured plan used by businesses to…

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Four Ps Marketing Mix Model Template

4 Ps Marketing Mix Model Template

Marketing

What is the 4 Ps Marketing Mix Model? The 4 Ps Marketing Mix Model is a foundational marketing framework that…

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Ethnographic Research Template

Ethnographic Research Marketing Template

Marketing

What is Ethnographic Research? Ethnographic Research is a qualitative research method that involves immersing oneself in the user’s environment to…

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World-renowned researchers who create data-based knowledge and turn it into practice.

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Inspiring stories and practical tools for individuals, teams, & organizations.

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Organizational psychology insights, strategies, and resources.

About

Soren Kaplan is the founder of InnovationPoint, an award-winning author, former corporate executive, columnist for HBR, Inc. Magazine and Psychology Today, and affiliate at the Center for Effective Organizations at USC. Business Insider and the Thinkers50 have recognized Dr. Kaplan as one of the world’s top management thought leaders and consultants in the areas of strategy, innovation, and culture.



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