4 Strategies For Winning Over Innovation Naysayers
Four Questions To Ask When Faced With Those Putting A Drag On Innovation. Have you ever come across someone who…
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Debunking Disruptive Innovation – Why Disruptive Innovation is Not a Strategy
Disruptive innovation has become business’ biggest paradigm. Harvard’s Clayton Christensen coined the term and the New Yorker’s Jill Lapore recently…
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Peer Support for Motivation & Change – Building Communities and Brand Loyalty
Peer support is the key to creating the motivation to change. Give consumers communities to help them achieve personal goals and you’ll gain their loyalty. Part…
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The Competition is Ready to Innovate in 2015 – Are you? Next Year’s Strategy is about Open Innovation.
Are you ready to innovate in 2015? A recent Harris poll finds budgets for strategic innovation are increasing across top…
DetailsRent-a-Anything – Consumers Embrace The "Sharing Economy" Market Business Model
The Sharing Economy is gaining steam, and consumer “Meaning Makers” are driving the trend and business model This is part…
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Social Currency – Leveraging Brand Loyalty & Social Networking to Build Brand Awareness
Social Currency marketing combines brand loyalty and social networking to create brand awareness and buzz Marketing messages constantly bombard consumers.…
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Instapreneurship – Marketing to Entrepreneurial Consumers to Co-Create Innovative Products and Services
Instapreneurship taps into consumers’ creativity and entrepreneurial drive while creating new business models that promote customer co-creation and business innovation…
DetailsHow to Disrupt Anything – from Toilet Paper to Technology
Real innovation requires new mindsets, customer insights, technologies, and business models. Here are stories and strategies straight from a recent keynote that…
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Affinity Networks – Marketing Strategy for Consumer Communities & Networks
Part one in a series uncovering what makes us buy and why (aka insights into the Deep Motivators of Consumers…
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The Innovators by Walter Isaacson – How the Year’s Biggest Book on Business Innovation Fails to Innovate (Book Review)
Even before it went on sale, Walter Isaacson’s The Innovators was a bestseller out of the gate. Here’s why the…
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