We all know innovation is essential for success. But how to actually get innovation requires a mix of art and science. The Invisible Advantage shows exactly what’s needed to create a long-lasting culture of innovation.

Michael WienerGlobal Business Leader, 3M Health Care

Soren nails down the often hidden success factors that lead to real, sustainable innovation.

Alexis EdelsteinTrade Marketing Innovation, Red Bull

Soren helped our leadership team assess, design, and build an action plan for further embedding innovation into our culture.

Kevin MartinChief Operating Officer, KQED Public Television & Radio, San Francisco

The book simplifies a highly complex topic using practical examples.

Herbert VallierExecutive VP & Chief Human Resources Officer, Ascension Health

The Invisible Advantage can help anyone get their arms around how to actually lead the type of culture change that fosters innovation.

David UnderwoodHead of Talent Management & Analytics, California State Automobile Association Insurance Group

Soren Kaplan’s deep understanding of both innovation and organizational culture come together in a valuable framework with practical tools.

Flemming PoulfeltProfessor & Vice Dean, Copenhagen Business School

The Invisible Advantage delivers on its promise. Working directly with Soren using his questionnaire, interview guide, and frameworks, we rallied our globally disbursed organization to invest in innovation pilot projects, create innovation awards, sponsor idea competitions, and embrace an overall shift in our mindsets and culture.

Jerry YothmentGeneral Manager, ArcelorMittal USA

Soren’s insights are both powerful and deeply meaningful. His unique ability to distill complex ideas into simple innovation frameworks and guidelines is inspiring to any organization.

Alan WolpertGeneral Manager, Innovation North America, Colgate-Palmolive

Soren’s dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change.

Lacey Leone McLaughlinDirector of Executive Education, Center for Effective Organizations, University of Southern California

The Invisible Advantage is far more than a book, it’s a portal granting online access to a practical toolkit so powerful that it should be an indispensable guide for anyone charged with driving culture change in an organization.

Matthew MayAuthor, Winning the Brain Game: Fixing the Seven Fatal Flaws of Thinking