Soren’s dynamic style pulls his audience in, gets them processing, and challenges them to think differently. I have had the pleasure of seeing Soren swiftly engage leaders across industries and functions and scope; this book is another great example of his ability to help others drive real organizational change.
The Invisible Advantage is far more than a book, it’s a portal granting online access to a practical toolkit so powerful that it should be an indispensable guide for anyone charged with driving culture change in an organization.
In the words of Captain Jack Sparrow – “The problem is not the problem; the problem is your attitude about the problem.” And this goes to the very heart of Soren’s excellent treatise on the Invisible Advantage. Competitive advantage is ultimately about culture, and aligning your organisation’s values, attitudes and behaviors to strike a culture promoting innovation is exactly what this book can help any leader to achieve.
At last a book that rips the invisibility cloak off today’s only defensible competitive advantage: a culture of innovation! It’s what every company wants but very few achieve. Soren shows us how to turn that aspiration into everyday reality by weaving together all the critical success factors for making innovation stick.
In this entertaining and enlightening read, Soren makes the case that culture is your only lasting competitive advantage. Better yet, he reveals what is really takes to build an innovative culture.
Soren’s unparalleled thought leadership in organizational culture and innovation come together to create a simple yet powerful framework for inspiring organizational transformation. The Invisible Advantage Map and culture assessment tools will surely become new standards in how we measure, understand, and shape the innovation cultures of our organizations.
Soren shows that leaders who look inward to challenge the status quo will be on track to truly change the game.
Soren delivers new principles and tools that anyone can apply to their business. He provides the new guide for entrepreneurs and leaders in today’s environment.
Throughout my career I have relied on building prototypes to guide the path to great solutions. Whether it is a new product, service, experience or business, the goal is to challenge assumptions and find unexpected and hopefully breakthrough insights, and these often come in the form of small and large surprises. Soren’s treatise hits the nail on the head.
Change and therefore innovation, is often seen as disruptive and uncomfortable. When a change requires us to adjust our own habits and behaviors, it takes additional energy to learn, understand, and adapt, as well as to take the risk of leaving known paths to try new ways. Leapfrogging provides individuals and organizations a tried-and-true path for stepping into the unknown. With experience and compassion, Soren leads the reader through a process that is not only imaginable, but invaluable. While breakthroughs often require a certain degree of breakdown first, by following the Leapfrogging process you can feel confident the breakthrough will happen and the journey will be worth the risk!
